Terms of service

SuperPulse is operated by Huddle Duck Ltd, a company registered in England and Wales. Company number 11837993. VAT number GB 486 6262 52. Registered address: 22 Ventnor Road, Solihull B92 9BU. You can reach us at support@superpulse.io.

By using SuperPulse you agree to these terms. If you are agreeing on behalf of a business, you are confirming you are allowed to.

You post on Instagram the way you always have. SuperPulse takes posts you have already made and runs them as ads to people near your business. We choose which posts to run, set the radius, split the daily budget across your locations, and stop the ones that are not working.

You connect your own Instagram professional account and your own Meta ad account. You can disconnect either whenever you want.

You must be at least 18 and authorised to act for the business, the Instagram account and the ad account you connect. Connect only accounts you own or are allowed to manage. Keep your login details safe. You are responsible for what happens through your account.

This section applies to existing monthly plans and separately granted historical offers. Your per location monthly price is the one you accepted at checkout, plus VAT where it applies. The historical UK standard price was £47 + VAT per location per month. If you signed up during the launch period that ended on Sunday 19 July 2026, your locations from that time stay on the launch price for as long as your subscription keeps running.

We bill monthly by Stripe, on the card you give us at checkout, unless you choose the annual offer below. If you are billed in another currency, the price for your country is shown at checkout.

Each location keeps the price you set it up at. Every location you have at sign up stays at its sign up price for as long as your subscription keeps running, and we will not raise it on those. Locations you add later join at whatever the per location price is on the day you add them, so your earlier locations keep their price and newer ones come in at the current rate.

That price belongs to the subscription, not to you. If you cancel, it ends with it. Coming back later means signing up again at whatever the price is on that day. An older rate does not come back.

Adding a location part way through a month only costs the days left in that month. We work it out per day from the price of the location you are adding, round the days up to whole days, and never charge more than a full month for it. Your billing date does not move, and nothing you already pay for is charged again. From your next billing date the new location is billed with the rest, at its full monthly price. The exact figures are shown to you before anything is charged.

If you already pay for White Glove support, your existing monthly add-on continues until you cancel it. It is no longer sold at checkout. The annual welcome offer includes a personal onboarding session from three locations.

After a qualifying monthly checkout, you may be offered an optional annual upgrade. We show the amount due now, tax, any payment already credited, and the next renewal before you agree. We charge your saved card immediately after your confirmation. Annual billing replaces your monthly plan then, so you do not pay both subscriptions. Your annual renewal date is shown before you agree. The offer ends at the time shown and cannot be reopened after you decline it or it expires.

If you just paid the normal monthly price, that payment is deducted from the annual upgrade. An introductory entry payment, including Start for £1, stays separate and is not deducted or refunded. Your annual plan renews yearly at the price and date shown before you agree. You can stop the next renewal in Settings.

You can buy spare locations for future branches of the same business and Instagram account. They share the same annual renewal date, including when you start using them later. They cannot be gifted or transferred to another business.

• Three or more locations include one personal onboarding session during your first annual year.
• Five or more also include one hands-on training session, a certificate earned through training and one welcome box.
• Ten or more also include the Extra Love allowance and first-year refund guarantee below.

These extras are per business and are based on the annual quantity you choose in the welcome offer. Buying spare locations does not create extra sessions or boxes.

The ten-location welcome package includes £5,000 worth of Extra Love service fees, converted into your billing currency when you upgrade. It is one shared allowance for your business during the first annual year. It covers our service fees only. You still choose and pay the separate advertising budget through Meta.

For another billing currency, we fix the allowance once using the latest European Central Bank reference rates. AED, SAR and QAR use their central banks' official US dollar pegs. The allowance is service credit, has no cash value and cannot be transferred. We show what it covers and any remaining fee before each Extra Love purchase. If a post cannot run, we return the allowance used for it. Unused allowance ends when the first annual year ends, your service ends or you receive a subscription refund. It does not refill at renewal.

This is the one people get wrong, so it is worth reading twice. The subscription above is what you pay us for running SuperPulse. Your ad spend is a separate thing.

Ad spend is the daily budget you set, and Meta bills it straight to your own Meta ad account, on your own card. It never passes through us and we take no cut of it.

The ad account is yours. The campaigns, the audiences and the performance history inside it are yours. If you leave SuperPulse, all of it stays with you.

Cancel any time from Settings in your dashboard. There is no notice period, and you do not have to get anyone on the phone to do it. Cancelling stops the next payment, so you are not billed again.

Cancelling runs through Stripe. Before you confirm, Stripe shows you the date your subscription ends. That is the date your ads stop. If that date is not what you were expecting, message us before you confirm and we will sort it.

The monthly subscription is not refunded. That is the per location per month fee set out above. If you cancel, the month you have already paid for is not refunded, and we do not bill you again after it.

If you chose ten or more locations in the annual welcome offer, you have a whole year to love SuperPulse. If you do not, contact us before your first annual year ends for every penny of your first-year subscription back, including tax paid and any monthly payment credited towards that upgrade. Advertising spend and introductory entry payments are separate. You keep your welcome box, training materials and any certificate you have earned. Unused service allowance ends with the refund.

Ad spend is not ours to refund. Meta bills it straight to your own ad account, on your own card, and it never comes to us.

The one-off things we have sold are different. Each one carries a promise, and we keep it for everyone who bought one:

• The one-off Instagram review. We say the PDF lands in your inbox inside 24 hours. If we miss that window, you get your money back.
• The Loom walkthrough. It is recorded and sent with your review inside the same 24 hours. If we miss that window, you get your money back.
• White Glove support. A monthly add-on where we set you up and stay on hand. It is rolling monthly, cancel any time, and billing stops at the end of the period you have paid for.

If something has gone wrong, talk to us before you cancel. Message us on WhatsApp, or email support@superpulse.io. We answer quickly and we would far rather fix the problem than have you leave over it.

SuperPulse runs on Meta. Everything we do for you happens inside Instagram and your Meta ad account, which means Meta has the final say on all of it.

Meta can put a security hold on your ad account, disable it, reject an ad, ask you to verify who you are, or change its rules with no warning. Any of that can stop SuperPulse working for you, and none of it is something we can override.

When it happens we will tell you what has gone wrong and what to do about it. Some of it we can sort from our side. Some of it only you can, because it is your ad account and Meta will only take the instruction from the person who owns it. We will stay with you until it is unstuck. We cannot promise Meta will move quickly, and we are not responsible for what Meta decides to do with your account.

You are responsible for what is in the posts we run. Do not use SuperPulse to advertise anything unlawful, misleading or offensive, anything you are not allowed to advertise, or anything that breaks Meta's advertising policies. Do not connect a business, an Instagram account or an ad account that is not yours. Do not try to interfere with the service or get at it in ways we have not provided for. We can suspend an account that does any of this.

Your posts, your Instagram account and your ad account stay yours. You give us the permission we need to run the service for you, and nothing beyond that. How we handle personal data is set out in our privacy policy.

The service is provided as is. We do not promise it will be uninterrupted or error free.

We do not guarantee any particular result, including any level of views, reach, followers, bookings or sales. What advertising does for you depends on your posts, your prices, your area and your competition, and we control none of those.

So far as the law allows, we are not liable for lost profits, lost revenue, lost data, or any indirect or consequential loss arising from your use of SuperPulse. Our total liability to you for any claim is limited to the fees you paid us in the 12 months before the claim arose.

Nothing in these terms limits liability that cannot be limited by law, including liability for death or personal injury caused by negligence, or for fraud.

You can leave at any time (see Cancelling above). We can suspend or end your access if you break these terms, if we are required to, or if we stop offering the service. If we stop offering it, we will tell you first and we will not bill you for a month you do not get.

When your account ends we stop running your ads and we delete or de-identify your stored data as described in the privacy policy. Your ad account, and everything in it, stays with you.

We may update these terms. If a change affects what you pay, how you are billed, or what the service does, we will tell you before it takes effect. Carrying on using SuperPulse after that means you accept the updated terms.

These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction over any dispute.